Built for E-Commerce

E-commerce bookkeeping that scales with you

Multi-channel books that actually tie out — to the cent.

Shopify, Amazon FBA, Etsy, WooCommerce, DTC Brands.

$3,100 avg annual savings220+ e-commerce clients50 states sales tax
Channel Performance
Revenue · MTD
Shopify$42.8K
Amazon FBA$28.4K
Etsy$9.2K
TikTok Shop$6.1K

Why Finneste for E-Commerce

Finance built the way your industry actually runs

Shopify, Amazon, Etsy — one P&L

Every channel reconciled to the cent: fees, refunds, chargebacks, FBA storage. You get one set of books that actually agree with your bank.

True landed COGS per SKU

Product cost plus shipping, customs, and storage — allocated to every unit. Finally know which SKUs are actually making money.

Sales tax, 50 states, one dashboard

Nexus monitored, rates calculated, filings prepared. No more scrambling when you hit threshold in a new state.

Numbers we see across E-Commerce

What good looks like in your sector

Industry benchmarks we track across our e-commerce clients. We'll show you where you stand — and where there's money to find.

Avg gross margin
42–52%
post-fees, post-ad-spend
Marketplace fees
12–18%
of gross revenue
Return rate
8–12%
apparel/DTC

E-Commerce Pain Points

If any of this sounds familiar, you're our customer.

"Your Shopify dashboard says one thing. Your bank says another."

Payouts, fees, refunds, chargebacks. Three years of revenue that never tied out. Your accountant has stopped asking.

"You don't know your real cost per unit"

Product cost is easy. Shipping in. Customs. Storage. Returns. Allocated to the actual SKU sold? Nobody knows. So nobody can tell you which SKUs to kill.

"You hit nexus in a new state and didn't know"

You sold a few units. Now you're past threshold. Three quarters of unfiled sales tax later, you're cleaning it up with a specialist who charges by the hour.

"Amazon FBA settlements are a black box"

Storage fees, removal fees, long-term storage surcharges, FBA reimbursements. They appear in deposits net of everything. Reconciling line-by-line is a part-time job.

"Ad spend ROAS feels good — until books close"

Meta says 4× ROAS. Your monthly P&L says you barely broke even. Marketplace fees, returns, and shipping eat margin nobody's tracking against the campaign.

"Returns season hits and the year goes red"

Q4 looked great. Then January refunds rolled in, last-year's COGS lingered, and your CPA tells you it was actually a flat quarter. Too late to do anything about it.

If two or more of these sound familiar, you're our customer. Finneste is built for e-commerce businesses that have outgrown a generic bookkeeper.

What changes

Multi-channel books that actually agree with reality

Before Finneste

Your bookkeeper handles QuickBooks. They've never reconciled a Shopify payout. Amazon FBA settlements get bulk-coded to 'sales.' Sales tax is a quarterly panic. You can't tell which channel is profitable because nothing matches.

With Finneste

Shopify, Amazon FBA, Etsy, TikTok Shop — all reconciled to the cent every month. True landed COGS allocated per SKU. Channel-level P&L on the 15th. Sales tax monitored across all 50 states with filings prepared, not chased.

How Finneste differs

Traditional bookkeeper. DIY. Finneste.

An honest comparison across the dimensions that matter for e-commerce businesses. Pick the option that matches what you actually need.

 
Traditional bookkeeper
You + spreadsheets
Finneste
★ Recommended
Multi-channel reconciliation
Bulk-coded to revenue
You spend Sunday on it
Per-channel, per-payout, monthly
True COGS per SKU
Average across all units
You don't have it
Landed cost allocated SKU-level
Multi-state sales tax
Filed in your home state only
Reactive when threatened
Nexus monitored, filings prepared
FBA settlement reconciliation
Net deposit only
Manual line-matching
Auto-reconciled, fees categorized
Return-adjusted profit
Annual true-up
You're surprised in February
Returns reserved monthly
Talk to Finneste about E-Commerce

What We Handle

Everything we cover for e-commerce

Multi-channel sales reconciliation (Shopify, Amazon, Etsy, WooCommerce)
Inventory valuation and COGS tracking across warehouses
Multi-state sales tax management and compliance
Marketplace fee analysis and optimization
Product-level and channel-level profitability reports
Returns, refunds, and chargeback reconciliation
"

Our Shopify numbers and our books never matched. Finneste reconciled three years of back-books in two weeks. Now we actually know what we make.

MT
Maya T.
Founder · DTC skincare brand
Verified Finneste client

FAQ

E-Commerce bookkeeping questions

Which e-commerce platforms do you support?

Shopify, Amazon Seller Central/FBA, Etsy, WooCommerce, BigCommerce, and Squarespace Commerce. We reconcile all channels into one set of books.

How do you handle multi-state sales tax?

We track your nexus obligations, calculate correct rates per state, and prepare filings. We integrate with TaxJar, Avalara, and native platform tax tools.

Can you track profitability per product?

Yes. We calculate true profitability per SKU including product cost, shipping, marketplace fees, returns, and allocated overhead.

Do you handle Amazon FBA inventory?

Yes. We track FBA inventory, storage fees, fulfillment costs, and reconcile FBA settlements with your books.

Ready to transform your e-commerce finances? Let's talk.

Book a free consultation. No contracts, no pressure — just a clear plan for your business finances.

Book Free Consultation →Call (832) 930-3963

✓ Free · ✓ No contracts · ✓ Response within 24 hours · ✓ info@finneste.com